The quality of your presence on the web is the first and only chance to project credibility and earn initial respect.

The people have infinite choices for providers of service or products presented online and make a snap decision–within seconds–whether or not they want to explore a relationship with you.

IKN can guarantee to display your unexplored strength, value and opportunities to all your stack holders all over the world.

IKN offers comprehensive services to provide tangible ‘Net Infrastructure’ as the best solution for harnessing the power of internet and technology to globally brand your company, institute, products and services.

Beside creation of a new website, IKN can also review and revamp your existing websites with creation of focused micro-sites with defined goals/objectives, content development: copy writing, editing, creative images and product showcasing for inclusive representation of your strength.

It would require designing a new website compatible to the latest Web 2.O standards with design pattern of superior look-and-feel and features as follows:

• Attractive and innovative new Home Page with inner sections will be designed to highlight all your strengths in most professional manner,
• Website Navigation: Information will be grouped in a way the people move around the website. Making the website user friendly with Chat Box and FAQ,
• Higher search engine ranking for natural increase in traffic, the number of people visiting the website,
• Faster loading of web pages and efficient performance,
• Providing CMS for easier/faster update of website, you may do it yourself,
• Technical upgrade for accessibility ensuring that people using alternative browsing devices can use the website efficiently,
• Jobs Involved: Designing, development in PHP/.NET, CMS development, JavaScript programming for Image Maps, Flash and other Multimedia, content writing, domain name, server space and independent hosting.
• Time required: 90 days minimum.
• Testing & Maintenance: Three months free from the date of hosting.
• Traffic Reports: Free for three months.

Extending reach to targeted customers requires search engine optimization, social media marketing and portfolios creation.

Social Media Optimization (SMO) would be the ground-breaking reality for the businesses and product promotions in the coming decade.

• Keywords analysis: Search Engine friendly, keyword rich content in line with Meta tags to be implemented as appropriate on the site to achieve high traffic and rankings. Text has to be added on the home page as well as inner pages.
• Provide text-only alternatives for your content that can't be read by search engines (such as JavaScript, image maps, Flash and other multimedia). Include text for image ALT tags.
• Targeted keyword would occur 3-4 times in the body, in alt, image to be renamed after keywords, with same keyword in alt tag.
• Keeping the header clean so that keywords can be found as early as possible in the body.
• Use of unique title tag (8-10 words), Meta description (less than 200 characters), Meta keywords (make sure you do include spaces between each keyword) for each page.
• Use of sitemap is important, and should be linked from each page of the site. Use of robots.txt file.
• Jobs Involved: will take around three months to incorporate all above features of SEO in website and creating new pages/blogs at different places to maximize the search engine ranking for natural flow of traffic.
• Jobs Involved: will take around three months to incorporate all above features of SEO in website and creating new pages/blogs at different places to maximize the search engine ranking for natural flow of traffic
• Reports & Monitoring: Monthly Ranking Performance, Benchmark of current traffic and Search Engine Positioning Reports will be provided every month.

Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites.

• Methods of SMO include adding RSS feeds, Blogging and incorporating third party community functionalities like Flicker photo slides and galleries or YouTube videos.
• Jobs Involved: will take around four months for social media optimization solution services such as marketing of videos on You Tube to drive traffic, creation of group on Facebook, article submission across blogs related to Free Online Stuff, Marketing on MySpace.com, creation and management of Forum and Blog on Timeshares, Forum Posts, Blog Posts, submission across major book marking websites, press release, E-Book submission etc. Profile created on top Social Media Optimization Networking sites link: Facebook, Twitter, Linkedin, Plaxo, Stumble upon, MySpace, YouTube, Flicker, Silicon India etc.
• Reports & Monitoring: By-monthly Performance Reports will be submitted.

Most of the informed companies are using Internet marketing and portfolios to :

• Network with their customers,
• Generating business leads,
• Brand promotion and
• Reputation management.

Marketing campaign by bringing quality visitors on your own websites showcasing organization’s strength and expertise is the best and most economical way of promotion and branding.

IKN experts will bring additional number of new preferred visitors be promoting your website through Google’s Paid Search.

These new visitors will be prospective customers on the basis of pre-defined parameters.

• This is to pull the relevant visitors to the website by pay-per-click (Google AdWords) marketing to launch your campaign,
• Campaign can be targeted demographically and geographically in your priority areas,
• Each new visitor will be a prospective candidate with interest in displayed products and services,
• The first impression of website, showcasing of your organization strengths followed by on line counseling will prompt your products and brand,
• Jobs Involved: analyzing natural flow of traffic then gradually improving it to an optimum level to generate requisite enquires per day and a weekly performance reports will be submitted,
• Completing the one phase of traffic buildup and enquiry process in 90 – 120 days.

Online media is transforming the internet space and the possibilities are endless! - Just to name a few:

• Blogs,
• Banners,
• Videos,
• Facebook,
• Twitter,
• LinkedIn,
• Wiki,
• Google,
• Bing and
• Yahoo

Let the marketing professionals at IKN do it for you.

IKN will render IT solutions for your customized requirements through its network of experts in India. Qualified software engineers of relevant experience would be deployed to attend specific need for the best resolution and results.

IKN provides entire array of one-point Internet services and support with updating, managing, feedback and maintenance for sustainability.